Lucidity routes each inbound lead to the right business, ties it to the campaign that produced it, and reports the full picture through GA4 — across every location you manage.
The problem
Website forms, marketplaces, and ADF feeds each arrive in a different inbox. Nobody sees the whole funnel, and some leads never get worked at all.
By the time a lead reaches the CRM, its source is folklore. Budgets get set on whichever channel shouted loudest in the last meeting.
Ten locations means ten GA4 properties and ten versions of the truth. Roll-up reporting takes a spreadsheet, a weekend, and a leap of faith.
Routing
Each business gets a dedicated routing inbox. Point every source at it and Lucidity qualifies the lead, matches it to the right business and location, and delivers it to the CRM — in seconds, not shifts.
Attribution
The Lucidity tracking pixel identifies the business and captures the visit that became the lead. Campaign, channel, landing page — attached to the lead itself and reported through the business's own GA4 property.
Platform
Group businesses the way the organization actually runs. Every business belongs to exactly one group — single location or fifty.
Grant access at the workspace, client group, business, or location level. Everyone sees exactly what they should.
Workspace-owned authorization. Connect Google once, then link any business to its GA4 property.
Explicit rules relate GA4 data to each location. No fragile inference, no mystery numbers.
How it works
One tag on the business website. Lucidity starts identifying visits and attributing activity immediately.
Connect Google once per workspace, link each business to its property, and map locations explicitly.
Forms, marketplaces, ADF feeds. Leads start landing in the CRM — routed, qualified, and attributed.
Who it's for
Run every customer's businesses from one workspace. Client groups keep accounts separated, memberships keep access scoped, and per-business GA4 links keep the reporting honest — even in front of the client.
Run your own locations in a direct workspace. One location or a multi-location group — same routing, same attribution, same GA4 reporting, none of the agency overhead.
FAQ
Lucidity is a lead routing, tracking, and analytics platform for businesses. It qualifies inbound sales leads, routes them to the right business inbox or CRM, attributes them to the marketing source that produced them, and reports performance through each business's Google Analytics 4 property.
Lucidity is built for two kinds of teams: marketing agencies that manage many businesses for external customers, and direct operators that manage their own client groups and locations. Both work from the same workspace model with role-based membership down to the location level.
Every business gets a dedicated routing inbox. Leads arriving from website forms, third-party marketplaces, or ADF/XML feeds are qualified, matched to the correct business and location, and delivered to the business's CRM or sales inbox — with full source attribution attached.
Yes. Each business is linked to exactly one active GA4 property through a workspace-owned Google connection. Lucidity reads reporting data from that property and can map analytics back to individual locations using explicit GA4 location mappings.
The tracking pixel is a lightweight tag installed on a business's website. It identifies the business and emits website activity so that leads can be attributed to the campaigns, channels, and pages that produced them.
Yes. An agency workspace organizes businesses into client groups. Every business belongs to exactly one client group, and access is controlled by memberships scoped to the workspace, client group, business, or individual location.
A 30-minute walkthrough with your businesses, your sources, your questions.